When it comes to using social medial platforms to advertise your business, there are plenty of techniques to learn today – from building an online community to creating audience personas and tracking metrics. Whether you’re a newbie or already have a reputable social media marketing agency, you should start using the power of social media today to reach a wider audience and boost your bottom line. In this article, we’ll take a look at a few of the most useful strategies for your business.
Building an online community:
Before you launch your community, you need to define who the key stakeholders are. You also need to have a clear goal and purpose for your community. Without a goal, your community will not have any direction. A community has a purpose when it provides something of value to its members.
Creating audience personas:
When starting a social media marketing campaign, it is important to create audience personas to better understand your audience. By identifying the characteristics of these personas, you can better define and tailor your marketing strategy. Ideally, your personas will be representative of the audience you are targeting, with names, profile pictures, and interests. When developing your personas, you should also consider the goals and pain points of each target group. You can find free templates online that will guide you through the process.
Creating a social media marketing strategy:
It is important to have specific goals for your social media marketing campaign. These goals can be broken down into three different levels. Each level contains smaller, specific goals that contribute to the overall goal. Then you can use these goals to guide your strategy. Once you’ve identified your audience, you can develop a strategy that caters to their interests.
One of the most important metrics for social media marketers is conversion rate. This metric helps determine whether your social media content is engaging your audience. It measures the number of comments made on a social media post relative to the number of followers. If your social media audience has 150 followers, you should see an average of 15 comments per post. However, if your following is much higher, you may get more than that. You can track this metric using Hootsuite Analytics.